How To Think Of New Product Ideas – Social media, site optimization, e-commerce advertising and email marketing are part of every e-commerce business owner or entrepreneur’s effort to get more potential customers to see their products.
At the end of the day, however, without a large merchant, an e-commerce business can only gain short-term profits through good marketing. If you want to create a long-term competitive advantage for your business, you need to focus on your product. This means not only that your products must be of high quality, but that you must constantly update the products you sell.
- 1 How To Think Of New Product Ideas
- 2 What Does It Take To Convert A Product Idea Into Reality?
- 3 Compliance And New Product Development (npd): Starting Compliance Early
- 4 Best Virtual Product Launch Marketing Ideas
- 5 Where Do Breakthrough Ideas
- 6 The 5 Stages In The Design Thinking Process
- 7 Stages Of New Product Development Process
- 8 Product Launch Is Not Product Development
How To Think Of New Product Ideas
That’s easier said than done, I know. But it is not as difficult as it seems.
What Does It Take To Convert A Product Idea Into Reality?
In this article, we will discuss 10 ways to find new product ideas that can transform your eCommerce store. Among them are:
Tip for beginners: If you are just starting out, you may want to visit our guide to starting your first online clothing store.
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I’d be willing to bet that over the years you’ve come up with thousands of product ideas, but you’ve probably only implemented a few.
How Your Team Can Test A New Product Idea
Look at old ideas you wrote or remember. You may have rejected the idea when you first thought of it, but now that same idea may not seem so bad. In fact, it can be great.
Maybe you already have a jewelry idea waiting for the right moment or the latest trend.
Get into a creative mood, get active (I recommend drinking a strong cup of coffee to get a boost), sit down with your partner, friend, parent, friend, or anyone else you can find and start shooting as many ideas as you can.
Imagine going back quickly, saying whatever thoughts pop into your head, writing all sorts of things on the whiteboard, and adding ideas to your partner.
Tips To Create A Product List
I’d be willing to bet that by the end of this session, you’ve developed at least 20 new ideas.
Of course, not all of your ideas will be good. Actually, most of them probably aren’t. But if even one of those thoughts is good, you can consider it a successful session.
Of course, all product ideas and categories are the best sellers, but the e-commerce store has better products than others.
Look at your best selling products and try to think if you can find a product that can complement these products. (correct this)
Steps To Validate Your New Product Ideas
For example, if your best-selling product is “well-designed beer mug”, you can make a complete product like “well-designed mug storage”.
By creating a complementary product that promotes your best-selling product, you can try to resell your product to people who have already bought your product, or resell it to your first buyers.
E-commerce is your business, and the Internet is your platform, but outside the Internet is the real world, where your customers live.
The next way to get new ideas is to go on a scouting mission to see what’s going on in the real world. (correct this)
Compliance And New Product Development (npd): Starting Compliance Early
Go out and sit in a chair in the hip part of your town. Grab a coffee and check out what people are wearing. While you’re sitting there, you’re bound to see an outfit that catches your eye (or better yet, the eye of your buyer).
You can also browse local stores to see what’s new this season. Take what you see, adjust it, make it relevant to your business and start selling.
Don’t think that this method only works for clothes. You can do this with beauty products by going to salons and department stores, sports products by going to parking lots and sports stores, and electronics by seeing what students are using on college campuses.
Be creative Think about where your customer or client fits in and where they shop. Go to these places and explore. This is a great way to see current trends in action.
Best Virtual Product Launch Marketing Ideas
Every industry has influencers, and I bet you know who the influencers are in your industry.
Anyone from a freelancer to an industry leader can be an influencer who can help you stay on top of current trends in your target market’s interests. The easiest place to start your search for influencers is to look for sponsored posts on Instagram, now known as paid partnerships with YouTube. (Don’t forget to check out the latest YouTube ads and content, too.)
If you don’t know the influencers on your site, or if you’re looking for new Instagram influencers, here are two great ways to find them:
If you’re looking for trackers, start with a simple Google search to find information. Here’s an example
Where Do Breakthrough Ideas
If you sell baseball gloves, search online for “best baseball gloves.” Check out the sites and see if any of them focus on spam or review sites, which you can then check for influencers and popular sites.
Use Topsy to find the most popular content on your site. Topsy aggregates the most shared content on the web and lets you search by keyword.
The idea here is to find your readers, see what they are writing and comment on their posts, see what trends they think are emerging, and use that to see if you can come up with interesting ideas. (Twitter this)
For example, these gloves are listed as “the best gloves for farmers”, so I might consider looking at them and try to figure out how I can emulate or improve upon them.
The 5 Stages In The Design Thinking Process
Everyone wants to know about a new product trend before it becomes the “next big thing.” There are all kinds of websites that are completely dedicated to finding the latest trends.
The first type of such a site is the customer conversion post. These sites do the research and show you what they think will be the next big thing.
One of my favorite sites like this is Trend Hunter. This page allows you to search for the latest trends in the industry
Another type of research trending site is product aggregation sites. These sites compile a curated list of new products for you to check out. Some users even “like” products to see which ones are most popular.
Stages Of New Product Development Process
The idea is to browse these sites when you’re trying to find your next product, to help you get an idea of what to add. Here are some of the top aggregator sites to get you started:
Finally, there is the king of trend pages: Google Trends. This nifty Google tool lets you check the popularity of search terms over time. This can be very useful if you want to jump on a trend while it is still on the rise.
Example: Let’s say the hot new thing at the moment is the “midi skirt”, which you found after a little research. At first, you can see several different types of skirts (midi, mini and maxi) and then decide to see the best one in terms of popularity.
As you can see, the mini skirt is stable, the maxi has had a big trend, and the midi skirt is in the center of popularity.
Steal These 5 Exercises From Innovation Consultants To Come Up With More Creative Ideas
Well, creative people often post their creations on social media. Just by browsing Pinterest for a few minutes, you can definitely find inspiration.
First, you should already be monitoring social influencers in your industry (ideally Pinterest and Instagram). Check out all their posts to see if you find anything interesting. You’ll also want to check out TikTok’s growing brand trends! Here are some of the best examples of TikTok ads to get you started.
Also, make sure to follow TikTok video best practices to double your chances of increasing product sales.
You can do it with a tag search on Instagram or a keyword search on Pinterest. You will probably come across a stone like this:
Steps In The New Product Development
Bonus Content: What is PPC Automation and How PPC Management Software Plays a Key Role in Ecommerce Growth
If you’re as talented as you are, you can definitely look at a product and know you can improve it!
If that’s the case, you should take your product search to places like eBay, Amazon and AliExpress.
These great online marketplaces offer every product you can think of, making them a great place to find inspiration.
Product Launch Is Not Product Development
In addition to these large marketplaces, you can check out smaller marketplaces like Etsy, Fancy, and Wanelo.
These sites may have few results and sometimes less tangible results, but they also often have interesting or unique products that you can’t afford.
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