How To Choose A Good Website Name

5 min read

How To Choose A Good Website Name – A domain name is the human-readable version of a website address. While search engine optimization (SEO) has become more important today, domain names still play an important role in contributing to SEO.

Domain names highlight the expertise and unique nature of the business. This contributes to the quality and quantity of organic traffic to the website. We can imagine that a domain name is like an address board that directs the right traffic to you. The best domain name will strategically position you among your competitors. Let’s break it down further for your better understanding.

How To Choose A Good Website Name

How To Choose A Good Website Name

Although the domain name is not a direct factor affecting the SERP ranking, having relevant keywords in it can increase the SEO advantage. Memory, keywords, domain name length, brand strength add more value to the SEO of the website.

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The domain name should come to remember the user’s interest. The strategy of choosing the right domain name for your business will definitely be a good experience for you.

Focus on keeping domain names short and avoid long names that are difficult for users to remember or are prone to typos. Make the domain name innovative and interesting to users so that it creates a lasting impression on them.

A good place to start is using tools to come up with keywords that you can associate with your brand identity. The right keywords in the right place will definitely bring your business to a higher position in the SERP ranking.

A domain name extension is the part of a domain found at the end of a website address such as .com or, .in, etc. The most popular domain extension is the .com extension, which is the most searched. If possible, target the .com extension and find the best fit for your business.

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Another way is to make it geographically specific so that your domain name gains the trust and acceptance of your geographical target audience. For example, a .in or .au domain extension will tell people that your company is located in India or Australia, respectively.

Using numbers or abbreviations can cause confusion for the end user. These can easily be misunderstood and confuse the user whether they want to spell the number or paste the number or even make a typo. To make it more user-friendly, please avoid using numbers and dashes.

Try to buy different domain extensions and misspelled versions of existing domain names. This will prevent competitors from registering different extensions that can attract visitors from your website.

How To Choose A Good Website Name

Make sure the domain is not copyrighted, trademarked and not used by other companies. Any mistake in this manner can lead to legal complications.

How To Choose A Domain Name For Your Website

It would be prudent to have the foresight to register any domain that could be a potential takeaway from competitors. You can also view the .netinfo version registration. This will help protect the rights and identity of your brand.

A domain name can act as your USP tag to promote your business and take your brand image to another level. A focused approach to getting the right domain name will pay off in the long run and contribute to the success of your brand.

If you are concerned about SEO or your website ranking, check out our SEO strategies and services. Our leading digital marketing agency is a one-stop solution to many of your problems. Contact us today to receive a quote for our SEO services.

Anita Ramachandruni, MBA graduate, has rich experience in digital marketing. She loves writing and has explored the field of content writing with her unique understanding of digital marketing. She has experience working with many clients and adding value to their brands. She is also an avid reader and keeps herself up to date with the latest technology in the world.

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